Gathering local women (and manbassadors) in the Detroit advertising community, the 3% Super Bowl Tweetup provided a way to engage in conversation about representation in advertising during the big game. The event was a partnership between GTB and the 3% Conference.
Highlighted statistics about women and the advertising industry.
(click image to view the full infographic)
Images used for flyers, email, and social media posts.
For participants, the power was truly in their hands. The Thumbletics campaign was used to countdown to the event to heighten anticipation.