INFINITI Ownership Benefits

This project was as much an exercise in holistic content organization as it was a visual redesign illustrating the benefits of owning an INFINITI. A clear separation of intent—either for prospective buyers or current owners—gave a higher degree of focus for the pages. Utilizing lifestyle imagery that highlighted the overall vehicle experience, the design expressed that luxury ownership extended beyond the vehicle itself. The look and feel is clean and sleek, allowing for users to easily digest the wide range of information presented across the site experience.